Maison 73 of 100 · Automotive
Genesis
The reading
The first Korean luxury house taken seriously in Geneva and New York at the same time. G90 is the sedan that made American reviewers use the word ‘quiet’ without irony. Design language by Luc Donckerwolke alumni; the brand is still being written.
The house
- Origin
- South Korea
- Founded
- 2015
- Atelier
- Automotive
- Ownership
- Hyundai Motor
- Signature
- G90 / GV80 / X Gran Berlinetta
- Register note
- Korean luxury arrival This line is the register’s own characterisation, not a sourced figure; see Méthode.
Its place in the register, counted
No other maison in this register is filed to South Korea. It is the only house here filed to Hyundai Motor. It is the 100th-oldest house in the register. Counted inside its own room it stands 15th of the fifteen houses this register files under Automotive. No. 73 places it in the third quarter of the register. It is the youngest house filed under Automotive in this register. Porsche leads Automotive in this register, at No. 59. It is one of forty maisons here founded in 1950 or later.
Either side of it in the register
Also from South Korea
No other maison in this register is filed to South Korea.