Every house in the register
The 100 maisons
All one hundred houses, in register order, each one a link to its own page. Filter by atelier, or search by name, country of origin, atelier or the object the house is for. Every card is a real link in the HTML, so this page reads the same with JavaScript switched off.
100 maisons on this page
The hundred, in register order
- No. 1 Hermès Fashion & Couture Birkin / Kelly Kantar BrandZ Most Valuable Global Brands 2026: the most valuable luxury brand, published 13 July 2026.
- No. 2 Louis Vuitton Fashion & Couture Monogram / Neverfull Interbrand Best Global Brands 2025: No.12 overall at $48.4bn, the highest-placed luxury brand.
- No. 3 Chanel Fashion & Couture Classic 11.12 / N°5 Brand Finance 2026 Apparel 50: No.1 at $34.3bn.
- No. 4 Dior Fashion & Couture Lady Dior / Sauvage Brand Finance 2026 Apparel 50: the strongest brand in the table, Brand Strength Index 91.5 of 100, AAA+.
- No. 5 Gucci Fashion & Couture Jackie 1961 / Horsebit Kering FY2025: ~€6.0bn revenue, down 22%.
- No. 6 Prada Fashion & Couture Galleria Saffiano Prada Group FY2025: 20 consecutive quarters of growth.
- No. 7 Saint Laurent Fashion & Couture Loulou / Le Loafer Kering FY2025: €2.64bn revenue at a 20.0% recurring operating margin.
- No. 8 Celine Fashion & Couture Triomphe / Classic bag Register note: Quiet compounder inside LVMH
- No. 9 Fendi Fashion & Couture Baguette / Peekaboo Kantar BrandZ 2025: inside the luxury top ten.
- No. 10 Loewe Fashion & Couture Puzzle / Flamenco No figure: the claim the register carried here was withdrawn, and nothing replaced it.
- No. 11 Bottega Veneta Fashion & Couture Intrecciato / Andiamo Register note: Intrecciato as category-of-one
- No. 12 Balenciaga Fashion & Couture Hourglass / City Limited100 Luxury Brand Index 2025 Q4: No.14 of 100.
- No. 13 Valentino Fashion & Couture Rockstud / VLogo Register note: Couture red as a trademark
- No. 14 Givenchy Fashion & Couture Antigona Register note: LVMH fashion maison
- No. 15 Burberry Fashion & Couture Trench / Check Register note: British trench as IP
- No. 16 Ralph Lauren Fashion & Couture Polo pony / Purple Label Register note: American lifestyle luxury
- No. 17 The Row Fashion & Couture Margaux bag Register note: Lyst riser; quiet luxury prototype
- No. 18 Miu Miu Fashion & Couture Wander / micro-mini Prada Group FY2025: Miu Miu retail sales +35% year on year.
- No. 19 Versace Fashion & Couture Medusa / Barocco Prada Group FY2025: Versace closed 2025 with €684m of revenue; absorbed 2 December 2025.
- No. 20 Loro Piana Fashion & Couture Gift of Kings cashmere Register note: Fabric as luxury
- No. 21 Brunello Cucinelli Fashion & Couture Cashmere knit Register note: Solomeo humanistic capitalism
- No. 22 Max Mara Fashion & Couture 101801 camel coat Register note: The coat as category
- No. 23 Moncler Fashion & Couture Maya jacket Register note: Grenoble-to-Milan down
- No. 24 Thom Browne Fashion & Couture Short suit / grosgrain loop Register note: American tailoring IP
- No. 25 Off-White Fashion & Couture Diagonal stripes / Industrial zip-tie Register note: Post-Virgil question
- No. 26 Cartier Fine Jewelry LOVE / Santos / Juste un Clou Richemont FY to 31 March 2026: Jewellery Maisons +14% at constant rates, 30.5% operating margin.
- No. 27 Tiffany & Co. Fine Jewelry Tiffany Setting / T collection Brand Finance 2026 Apparel 50: +16% to ~$8.7bn, the fastest-growing US apparel brand.
- No. 28 Van Cleef & Arpels Fine Jewelry Alhambra / Mystery Set Limited100 Luxury Brand Index 2025 Q4: No.8 of 100, the highest-placed jewellery house.
- No. 29 Bulgari Fine Jewelry Serpenti / B.zero1 Register note: Roman color & volume
- No. 30 Harry Winston Fine Jewelry Cluster / Winston Emerald Register note: King of Diamonds
- No. 31 Graff Fine Jewelry Twizzle / multi-carat stones Register note: High-stone independent
- No. 32 Chopard Fine Jewelry Happy Diamonds / Alpine Eagle Register note: Fairmined gold pioneer
- No. 33 Piaget Fine Jewelry Possession / Altiplano Register note: Ultra-thin & gold
- No. 34 Chaumet Fine Jewelry Joséphine / Bee Register note: Tiara house of Empire
- No. 35 Boucheron Fine Jewelry Quatre / Serpent Bohème The first jeweller on the Place Vendôme, by the house’s own account.
- No. 36 Buccellati Fine Jewelry Honeycomb / Rigato Register note: Milanese engraving
- No. 37 Mikimoto Fine Jewelry Akoya strand Register note: Cultured pearl category owner
- No. 38 David Yurman Fine Jewelry Cable bracelet Register note: American cable
- No. 39 De Beers Fine Jewelry A Diamond Is Forever / Forces of Nature Register note: Diamond supply + jewellery
- No. 40 Fabergé Fine Jewelry Egg / Compliqué Register note: Imperial egg mythology
- No. 41 Rolex Haute Horology Submariner / Daytona / Land-Dweller Morgan Stanley / LuxeConsult 2025: 32.9% of Swiss watch value, 34.4% including Tudor.
- No. 42 Patek Philippe Haute Horology Nautilus / Calatrava Limited100 Luxury Brand Index 2025 Q4: No.2 of 100, the highest-placed watch house.
- No. 43 Audemars Piguet Haute Horology Royal Oak / Code 11.59 Register note: Royal Oak as architecture
- No. 44 Richard Mille Haute Horology RM 011 / NTPT carbon Limited100 Luxury Brand Index 2025 Q4: No.5 of 100.
- No. 45 Vacheron Constantin Haute Horology Overseas / Patrimony Founded 1755 — the oldest watch manufacture in continuous operation, by the house’s own account.
- No. 46 Omega Haute Horology Speedmaster / Seamaster Register note: Moonwatch + Olympics + Bond
- No. 47 Jaeger-LeCoultre Haute Horology Reverso / Master Ultra Thin Register note: Watchmaker’s watchmaker
- No. 48 A. Lange & Söhne Haute Horology Lange 1 / Datograph Register note: Glashütte finishing
- No. 49 IWC Haute Horology Portugieser / Pilot Register note: Engineering from Schaffhausen
- No. 50 Blancpain Haute Horology Fifty Fathoms / Villeret Register note: Fifty Fathoms origin
- No. 51 Breguet Haute Horology Classique / Marine / Type XX Register note: Inventor of the tourbillon
- No. 52 Hublot Haute Horology Big Bang / Spirit of Big Bang Register note: Art of fusion
- No. 53 Grand Seiko Haute Horology Snowflake / White Birch Register note: Zaratsu + Spring Drive
- No. 54 Tudor Haute Horology Black Bay / Pelagos Register note: Black Bay as gateway
- No. 55 Breitling Haute Horology Navitimer / Chronomat Register note: Aviation slide-rule
- No. 56 TAG Heuer Haute Horology Carrera / Monaco / Formula 1 Register note: Carrera + Formula 1
- No. 57 Panerai Haute Horology Luminor / Radiomir Register note: Florentine military cushion
- No. 58 Zenith Haute Horology El Primero / Defy Register note: El Primero 1969
- No. 59 Porsche Automotive 911 / Cayenne / Taycan Brand Finance Luxury & Premium 50 2025: No.1 for the eighth consecutive year, $41.1bn.
- No. 60 Ferrari Automotive 296 / Daytona SP3 / Purosangue Brand Finance Luxury & Premium 50 2025: ~$14.4bn, +36%.
- No. 61 Lamborghini Automotive Revuelto / Urus / Aventador lineage Register note: Sant’Agata theatre
- No. 62 Rolls-Royce Automotive Phantom / Spectre / Cullinan Limited100 Luxury Brand Index 2025 Q4: No.6 of 100.
- No. 63 Bentley Automotive Continental GT / Flying Spur / Bentayga Register note: Crewe coachwork
- No. 64 Aston Martin Automotive DB12 / Vantage / Valhalla Register note: Bond + Gaydon
- No. 65 Bugatti Automotive Chiron / Tourbillon / Molsheim Limited100 Luxury Brand Index 2025 Q4: No.3 of 100.
- No. 66 McLaren Automotive 750S / P1 lineage / Artura Register note: Woking carbon
- No. 67 Pagani Automotive Huayra / Utopia Limited100 Luxury Brand Index 2025 Q4: No.11 of 100.
- No. 68 Mercedes-Maybach Automotive S-Class Maybach / GLS Maybach Register note: Pullman & S-Class ceiling
- No. 69 BMW Automotive 7 Series / X7 / M5 Register note: Neue Klasse + M
- No. 70 Maserati Automotive MC20 / GranTurismo Folgore Register note: Trident, Bologna to Modena
- No. 71 Lexus Automotive LS / LM / LFA mythology Register note: Omotenashi reliability
- No. 72 Koenigsegg Automotive Jesko / Gemera Register note: Megacar engineering
- No. 73 Genesis Automotive G90 / GV80 / X Gran Berlinetta Register note: Korean luxury arrival
- No. 74 Guerlain Beauty & Fragrance Shalimar / Abeille Royale Brand Finance Luxury & Premium 50 2025: No.10.
- No. 75 Lancôme Beauty & Fragrance Idôle / Absolue / Lash Idôle Register note: Global prestige beauty scale
- No. 76 La Mer Beauty & Fragrance Crème de la Mer Register note: Crème as relic
- No. 77 Clé de Peau Beauté Beauty & Fragrance La Crème / concealer Register note: Radiance as craft
- No. 78 Sisley Beauty & Fragrance Sisleÿa / Eau du Soir Register note: Plant luxury independent
- No. 79 Tom Ford Beauty Beauty & Fragrance Tobacco Vanille / Black Orchid Register note: Tobacco Vanille as cultural IP
- No. 80 Creed Beauty & Fragrance Aventus / Green Irish Tweed Register note: Green Irish Tweed mythology
- No. 81 Byredo Beauty & Fragrance Mojave Ghost / Bal d’Afrique Register note: Stockholm conceptual scent
- No. 82 Diptyque Beauty & Fragrance Baies / Philosykos Register note: Candle as luxury object
- No. 83 Jo Malone London Beauty & Fragrance Wood Sage & Sea Salt / English Pear Register note: Cologne layering
- No. 84 Four Seasons Hospitality Golden ratio service Register note: Service operating system
- No. 85 Mandarin Oriental Hospitality Fan / Bangkok original Luxury Travel Intelligence 2025: the world’s best luxury hotel brand at 81.8%, a third consecutive year.
- No. 86 Aman Hospitality Amanpuri / pavilion architecture Register note: Rarity hospitality
- No. 87 Ritz-Carlton Hospitality The Ritz-Carlton, Gold Standards Register note: Ladies and gentlemen serving
- No. 88 Rosewood Hospitality Rosewood Hong Kong / Asaya Register note: A sense of place
- No. 89 Peninsula Hospitality Peninsula Hong Kong / afternoon tea Register note: Fleet of Rolls-Royces
- No. 90 Belmond Hospitality Orient Express / Cipriani / Copacabana Palace Register note: Trains, boats, houses
- No. 91 Six Senses Hospitality Spa villages / alchemy bars Register note: Wellness as architecture
- No. 92 Dom Pérignon Spirits & Gastronomy Vintage / P2 / P3 Register note: Vintage-only champagne
- No. 93 Krug Spirits & Gastronomy Grande Cuvée / Clos du Mesnil Register note: Grande Cuvée as symphony
- No. 94 Hennessy Spirits & Gastronomy V.S. / X.O / Paradis Register note: Cognac category owner
- No. 95 Louis XIII Spirits & Gastronomy Decanter / 100-year blend Limited100 Luxury Brand Index 2025 Q4: No.12 of 100.
- No. 96 The Macallan Spirits & Gastronomy Sherry oak / Lalique decanters Register note: Easter Elchies cathedral
- No. 97 Moët & Chandon Spirits & Gastronomy Impérial / MCIII Register note: Champagne scale
- No. 98 Veuve Clicquot Spirits & Gastronomy Yellow Label / La Grande Dame No figure: the claim the register carried here was withdrawn, and nothing replaced it.
- No. 99 Rémy Martin Spirits & Gastronomy X.O / 1738 / Louis XIII sister Register note: Fine Champagne cognac only
- No. 100 Armand de Brignac Spirits & Gastronomy Gold bottle / Brut Gold Register note: Ace of Spades culture
No maison in the register matches that. Clear the search box, or choose All 100, to bring the hundred back.
How to read a maison page
Each page carries the reading, a house card — origin, founding year, atelier, ownership with the date that ownership was checked, and signature — then the figure the house stands on with its publisher, table and year, then where the house sits in this register: its rank inside its atelier, its place by founding year, its stablemates, its national cohort.
Two of the hundred carry no figure. Loewe's placement claim named no table and no year, and Veuve Clicquot's growth figure came from a luxury table that was never issued for that year. Both were cut, neither was replaced, and both are on the corrections page.