Maison 71 of 100 · Automotive
Lexus
The reading
Built to beat Mercedes in the United States and then built a culture of quiet. The LS launched Japanese luxury as a global category. LM is the chauffeur van for Asian capitals. Takumi craft as the counter-argument to German sport.
The house
- Origin
- Japan
- Founded
- 1989
- Atelier
- Automotive
- Ownership
- Toyota
- Signature
- LS / LM / LFA mythology
- Register note
- Omotenashi reliability This line is the register’s own characterisation, not a sourced figure; see Méthode.
How the register places it
No other house in this register sits under Toyota. This is one of the four maisons the register files to Japan — the same number it files to Germany, and the sixth-largest national group in it. It is the 86th-oldest house in the register. Counted inside its own room it stands 13th of the fifteen houses this register files under Automotive. It is the only Japan house in this register filed under Automotive. No figure is attributed to it here. Seventy-three of the hundred are in the same position, by rule and not by oversight.