Maison 81 of 100 · Beauty & Fragrance
Byredo
The reading
Ben Gorham’s house made Scandinavian conceptual art wearable. Puig ownership gives distribution without forcing a floral-gourmand default. Proof that a 21st-century perfume house can enter luxury without a 19th-century trunk.
The house
- Origin
- Sweden
- Founded
- 2006
- Atelier
- Beauty & Fragrance
- Ownership
- Puig
- Signature
- Mojave Ghost / Bal d’Afrique
- Register note
- Stockholm conceptual scent This line is the register’s own characterisation, not a sourced figure; see Méthode.
How the register places it
No other house in this register sits under Puig. Within the register it is the 8th of the ten houses filed under Beauty & Fragrance. The register's Sweden cohort runs to two, this house among them. It is the 97th-oldest house in the register. Guerlain leads Beauty & Fragrance in this register, at No. 74. Seven houses in this register date from the 2000s, and it is one. The fifth-largest room here is Beauty & Fragrance, at ten of the hundred places. It is the youngest house filed under Beauty & Fragrance in this register.