Maison 69 of 100 · Automotive
BMW
The reading
The driver-first German house. Luxury is the 7 Series and the upper X; sport is M. Neue Klasse electric architecture is the 2026–30 industrial bet. Interbrand regularly places BMW among the 15 most valuable brands of any kind.
The house
- Origin
- Germany
- Founded
- 1916
- Atelier
- Automotive
- Ownership
- BMW AG
- Signature
- 7 Series / X7 / M5
- Register note
- Neue Klasse + M This line is the register’s own characterisation, not a sourced figure; see Méthode.
Where it sits in this register
Of the fifteen houses filed under Automotive, it is the 11th. This register files two houses to BMW AG; the others are Rolls-Royce. It is one of four maisons filed here from Germany, level with Japan as the sixth-largest national group in the register. Against the whole register by founding year it comes 45th of a hundred. From No. 62 to No. 69, this register's BMW AG houses span eight places. Either side of it by founding year the register puts Maserati (1914) and Balenciaga (1917).