Maison 59 of 100 · Automotive
Porsche
The reading
The most valuable brand in the Brand Finance Luxury & Premium 50 2025, at $41.1bn — the eighth consecutive year at No.1. A sports-car company that makes most of its money on SUVs and still gets away with it because the 911 has not been allowed to become a costume.
The house
- Origin
- Germany
- Founded
- 1931
- Atelier
- Automotive
- Ownership
- Porsche AG / VW Group
- Signature
- 911 / Cayenne / Taycan
The figure, and where it comes from
Brand Finance Luxury & Premium 50 2025: No.1 for the eighth consecutive year, $41.1bn.
Source: Brand Finance, Luxury & Premium 50 2025.
This claim was re-checked against the publisher named above on 2026-09-23, and it is held in this build’s claims ledger as porsche-no1.
How the register places it
This is one of the four maisons the register files to Germany — the same number it files to Japan, and the sixth-largest national group in it. It is the 54th-oldest house in the register. Automotive holds fifteen houses here, and this is the 1st of them. It is one of three Volkswagen Group houses in this register: Lamborghini and Bentley.