Maison 3 of 100 · Fashion & Couture
Chanel
The reading
Privately held, so every number is a choice. Audited 2025 revenue $19.3bn, operating profit $4.7bn. Tops the Brand Finance 2026 Apparel 50 at $34.3bn and the Brand Finance 2026 Cosmetics 50 at $24.4bn. Codes have barely moved in a century — tweed, camellia, the 2.55 lock — which is precisely why they compound. Matthieu Blazy is only the fourth creative director in 114 years.
The house
- Origin
- France
- Founded
- 1910
- Atelier
- Fashion & Couture
- Ownership
- Wertheimer family
- Signature
- Classic 11.12 / N°5
The figure, and where it comes from
Brand Finance 2026 Apparel 50: No.1 at $34.3bn.
Source: Brand Finance 2026 Apparel 50.
This claim was re-checked against the publisher named above on 2026-09-23, and it is held in this build’s claims ledger as chanel-apparel-no1.
Its place in the register, counted
It is one of twenty-six maisons filed here from France, the largest national group in the register. Fashion & Couture holds twenty-five houses here, and this is the 3rd of them. The Wertheimer family holds no other house in this register. Against the whole register by founding year it comes 41st of a hundred.