Maison 4 of 100 · Fashion & Couture
Dior
The reading
Named the strongest luxury apparel brand on Brand Finance’s Brand Strength Index. Couture heritage plus a beauty engine (Sauvage) that out-earns many standalone maisons. Creative succession under Jonathan Anderson is the 2026 test: can the New Look grammar survive a new hand without losing the American and Chinese bridal-and-gift customer.
The house
- Origin
- France
- Founded
- 1946
- Atelier
- Fashion & Couture
- Ownership
- LVMH
- Signature
- Lady Dior / Sauvage
The figure, and where it comes from
Brand Finance 2026 Apparel 50: the strongest brand in the table, Brand Strength Index 91.5 of 100, AAA+.
Source: Brand Finance 2026 Apparel 50.
This claim was re-checked against the publisher named above on 2026-09-23, and it is held in this build’s claims ledger as dior-bsi.
Where it sits in this register
LVMH holds twenty-one of the hundred, this one among them: Louis Vuitton, Celine, Fendi, Loewe, Givenchy, Loro Piana, and fourteen more. It is the 59th-oldest house in the register. It is one of twenty-six maisons filed here from France, the largest national group in the register. Fashion & Couture holds twenty-five houses here, and this is the 4th of them.