Maison 32 of 100 · Fine Jewelry
Chopard
The reading
Family-owned manufacture in Geneva and Fleurier. Happy Diamonds put moving stones in a client’s daily life; L.U.C and Alpine Eagle keep the watch side serious. One of the few jewellery-watch houses that can talk about responsible gold without sounding like a CSR pamphlet.
The house
- Origin
- Switzerland
- Founded
- 1860
- Atelier
- Fine Jewelry
- Ownership
- Scheufele family
- Signature
- Happy Diamonds / Alpine Eagle
- Register note
- Fairmined gold pioneer This line is the register’s own characterisation, not a sourced figure; see Méthode.
Its place in the register, counted
The register's Switzerland cohort runs to sixteen — the third-largest national group here — and it is one. Against the whole register by founding year it comes 25th of a hundred. Within the register it is the 7th of the fifteen houses filed under Fine Jewelry. It is the only house here filed to the Scheufele family. No figure is attributed to it here. Seventy-three of the hundred are in the same position, by rule and not by oversight.