Maison 41 of 100 · Haute Horology
Rolex
The reading
A category of one. Foundation-owned, no quarterly call, waitlists that function as monetary policy. A third of Swiss watch value by that reading. Steel sports references trade above list; the new Land-Dweller is the first new pillar in years. Morgan Stanley and LuxeConsult put the house at 32.9% of Swiss watch value in 2025, 34.4% with Tudor.
The house
- Origin
- Switzerland
- Founded
- 1905
- Atelier
- Haute Horology
- Ownership
- Hans Wilsdorf Foundation
- Signature
- Submariner / Daytona / Land-Dweller
The figure, and where it comes from
Morgan Stanley / LuxeConsult 2025: 32.9% of Swiss watch value, 34.4% including Tudor.
Source: Morgan Stanley / LuxeConsult, Swiss watch industry report 2025.
This claim was re-checked against the publisher named above on 2026-09-23, and it is held in this build’s claims ledger as rolex-swiss-share.
The register, counted around it
Counted inside its own room it stands 1st of the eighteen houses this register files under Haute Horology. The Hans Wilsdorf Foundation holds two of the hundred, this one among them: Tudor. Against the whole register by founding year it comes 38th of a hundred. It is one of sixteen maisons filed here from Switzerland, the third-largest national group in the register.