Maison 76 of 100 · Beauty & Fragrance
La Mer
The reading
A pot of fermented kelp that became a gift-giving object. Max Huber’s miracle-broth mythology plus Estée Lauder’s global doors. Price architecture that trains the customer for jewellery.
The house
- Origin
- United States
- Founded
- 1965
- Atelier
- Beauty & Fragrance
- Ownership
- Estée Lauder
- Signature
- Crème de la Mer
- Register note
- Crème as relic This line is the register’s own characterisation, not a sourced figure; see Méthode.
Its place in the register, counted
Its stablemates here are Tom Ford Beauty and Jo Malone London — three Estée Lauder houses in all. Counted inside its own room it stands 3rd of the ten houses this register files under Beauty & Fragrance. The register files nine maisons to the United States, the same number it files to the United Kingdom, and this is one of them. Against the whole register by founding year it comes 73rd of a hundred. Beauty & Fragrance holds ten of the hundred places, the fifth-largest room in the register. It was founded in the 1960s, one of twelve houses here from that decade.