Maison 17 of 100 · Fashion & Couture
The Row
The reading
The Olsens built the post-logo American house. No campaigns that shout, prices that do. The Margaux did to ‘quiet luxury’ what the Birkin did to waiting lists — made discretion itself the product.
The house
- Origin
- United States
- Founded
- 2006
- Atelier
- Fashion & Couture
- Ownership
- Independent (Olsen)
- Signature
- Margaux bag
- Register note
- Lyst riser; quiet luxury prototype This line is the register’s own characterisation, not a sourced figure; see Méthode.
How the register places it
By founding year it is the 95th-oldest of the hundred. The register records its ownership as Independent (Olsen), one of the thirteen independent houses among the hundred — the others include Hermès, Burberry, Brunello Cucinelli, Graff, Mikimoto, and seven more. Counted inside its own room it stands 17th of the twenty-five houses this register files under Fashion & Couture. The register files nine maisons to the United States, the same number it files to the United Kingdom, and this is one of them. Fashion & Couture in this register runs from 1837 to 2013, with a median founding year of 1951; The Row is fifty-five years younger than that median.