Maison 29 of 100 · Fine Jewelry

Bulgari

The reading

The Roman house: cabochon color, snake bracelets, yellow gold that is not afraid of itself. Also a hotel brand, which is unusual and useful. LVMH has industrialised the Serpenti without killing the eccentricity that makes a Roman jeweller different from a Place Vendôme one.

The house

Origin
Italy
Founded
1884
Atelier
Fine Jewelry
Ownership
LVMH
Signature
Serpenti / B.zero1
Register note
Roman color & volume This line is the register’s own characterisation, not a sourced figure; see Méthode.

Its place in the register, counted

It is one of nineteen maisons filed here from Italy, the second-largest national group in the register. LVMH holds twenty-one of the hundred, this one among them: Louis Vuitton, Dior, Celine, Fendi, Loewe, Givenchy, and fourteen more. Counted inside its own room it stands 4th of the fifteen houses this register files under Fine Jewelry. It is the 33rd-oldest house in the register. The register reaches it after No. 28 Van Cleef & Arpels and leaves it for No. 30 Harry Winston.

Either side of it in the register

Also from Italy

Italy in the country atlas

Under the same owner