Maison 5 of 100 · Fashion & Couture
Gucci
The reading
Still the largest disclosed maison revenue inside Kering, and still in a creative reset. FY2025 sales fell 22%; Q2 2026 comparable decline compressed to −2%. The brand’s problem is not awareness. It is digesting a decade of logo maximalism without surrendering the Florentine leather workshop that actually built the house.
The house
- Origin
- Italy
- Founded
- 1921
- Atelier
- Fashion & Couture
- Ownership
- Kering
- Signature
- Jackie 1961 / Horsebit
The figure, and where it comes from
Kering FY2025: ~€6.0bn revenue, down 22%.
Source: Kering, FY2025 results, 10 February 2026.
This claim was re-checked against the publisher named above on 2026-09-23, and it is held in this build’s claims ledger as gucci-fy25.
The register, counted around it
Within the register it is the 5th of the twenty-five houses filed under Fashion & Couture. It is the 49th-oldest house in the register. It is one of five Kering houses in this register: Saint Laurent, Bottega Veneta, Balenciaga and Boucheron. Italy puts nineteen maisons into this register, the second-largest national group, and this is one of them.