Maison 9 of 100 · Fashion & Couture
Fendi
The reading
Roman furriers who became a bag house and then an architecture house (Palazzo Fendi). Kim Jones / Silvia Venturini Fendi keep the double-F from sliding into costume. Peekaboo remains one of the few It-bags that still looks like a piece of furniture rather than a billboard.
The house
- Origin
- Italy
- Founded
- 1925
- Atelier
- Fashion & Couture
- Ownership
- LVMH
- Signature
- Baguette / Peekaboo
The figure, and where it comes from
Kantar BrandZ 2025: inside the luxury top ten.
Source: Kantar, BrandZ luxury cut 2025.
This claim was re-checked against the publisher named above on 2026-09-23, and it is held in this build’s claims ledger as fendi-brandz.
Named in the register’s source list; not independently re-checked in the 2026-09-23 audit.
The register, counted around it
The register's Italy cohort runs to nineteen — the second-largest national group here — and it is one. Its stablemates here are Louis Vuitton, Dior, Celine, Loewe, Givenchy, Loro Piana, and fourteen more — twenty-one LVMH houses in all. Of the twenty-five houses filed under Fashion & Couture, it is the 9th. Against the whole register by founding year it comes 51st of a hundred.