Maison 25 of 100 · Fashion & Couture
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The reading
Virgil Abloh’s house is the test of whether a designer brand can outlive its founder in under 15 years. The quotation marks and the zip-tie were a language. LVMH sold the brand to Bluestar Alliance in September 2024, so the job of keeping that language from becoming a costume now belongs to a licensing house rather than to a luxury group.
The house
- Origin
- Italy Founded in Milan by the American designer Virgil Abloh
- Founded
- 2013 Pyrex Vision, the precursor, 2012
- Atelier
- Fashion & Couture
- Ownership
- Bluestar Alliance (acquired from LVMH, September 2024) as of 2026-09-23
- Signature
- Diagonal stripes / Industrial zip-tie
- Register note
- Post-Virgil question This line is the register’s own characterisation, not a sourced figure; see Méthode.
How the register places it
It is one of nineteen maisons filed here from Italy, the second-largest national group in the register. Bluestar Alliance holds no other house in this register. Within the register it is the 25th of the twenty-five houses filed under Fashion & Couture. Against the whole register by founding year it comes 99th of a hundred. The register's oldest house is Rémy Martin (1724) and its youngest Genesis (2015); this one was founded 2013.