Maison 60 of 100 · Automotive
Ferrari
The reading
Scarcity as industrial policy: production caps, personalization studios, a Formula 1 team that is also a marketing department. Purosangue was the SUV nobody wanted Ferrari to build and everybody wanted to order. Operating margins that look like Hermès.
The house
- Origin
- Italy
- Founded
- 1947
- Atelier
- Automotive
- Ownership
- Listed; Exor remains the largest shareholder — ~21% of capital, ~31% of votes as of 2026-09-23
- Signature
- 296 / Daytona SP3 / Purosangue
The figure, and where it comes from
Brand Finance Luxury & Premium 50 2025: ~$14.4bn, +36%.
Source: Brand Finance, Luxury & Premium 50 2025.
This claim was re-checked against the publisher named above on 2026-09-23, and it is held in this build’s claims ledger as ferrari-brand-value.
Where it sits in this register
No controlling parent sits above it in this register: the ownership field reads Listed; Exor remains the largest shareholder — ~21% of capital, ~31% of votes. The register's Italy cohort runs to nineteen — the second-largest national group here — and it is one. Against the whole register by founding year it comes 60th of a hundred. Within the register it is the 2nd of the fifteen houses filed under Automotive.