Maison 61 of 100 · Automotive
Lamborghini
The reading
Tractors, then V12 mid-engine wedges, then an SUV that outsells the rest of the range. Revuelto hybridized the V12 without muffling it. Design language — hexagonal voids, fighter-jet doors — is the product as much as the engine. The house that made yellow a serious color.
The house
- Origin
- Italy
- Founded
- 1963
- Atelier
- Automotive
- Ownership
- Audi / VW Group
- Signature
- Revuelto / Urus / Aventador lineage
- Register note
- Sant’Agata theatre This line is the register’s own characterisation, not a sourced figure; see Méthode.
Its place in the register, counted
The register's Italy cohort runs to nineteen — the second-largest national group here — and it is one. It is the 70th-oldest house in the register. It is one of three Volkswagen Group houses in this register: Porsche and Bentley. Automotive holds fifteen houses here, and this is the 3rd of them. Put the other way: eighty-five of the hundred are filed outside Automotive. Seven countries are represented in Automotive here, and this house files to Italy. Founding years under Automotive run 1904–2015; the median is 1947, and this house follows it by sixteen years.