Maison 54 of 100 · Haute Horology
Tudor
The reading
Rolex’s sibling, priced for people who actually wear the watch. Manufacture movements now, Metier d’Art not required. Black Bay and Pelagos did to the under-$5,000 sports watch what Submariner did above it.
The house
- Origin
- Switzerland
- Founded
- 1926
- Atelier
- Haute Horology
- Ownership
- Rolex (Hans Wilsdorf Foundation)
- Signature
- Black Bay / Pelagos
- Register note
- Black Bay as gateway This line is the register’s own characterisation, not a sourced figure; see Méthode.
Its place in the register, counted
The Hans Wilsdorf Foundation holds two of the hundred, this one among them: Rolex. Counted inside its own room it stands 14th of the eighteen houses this register files under Haute Horology. The register's Switzerland cohort runs to sixteen — the third-largest national group here — and it is one. Sorted oldest first, the hundred put it 52nd. No figure is attributed to it here. Seventy-three of the hundred are in the same position, by rule and not by oversight. Eighteen of the hundred places go to Haute Horology, the second-largest room in the register.