Maison 21 of 100 · Fashion & Couture
Brunello Cucinelli
The reading
Umbrian cashmere with a published philosophy. The brand sells a village, a payroll ethic and a knit. Growth has been disciplined enough that the house never had to choose between softness and margin.
The house
- Origin
- Italy
- Founded
- 1978
- Atelier
- Fashion & Couture
- Ownership
- Independent
- Signature
- Cashmere knit
- Register note
- Solomeo humanistic capitalism This line is the register’s own characterisation, not a sourced figure; see Méthode.
Where it sits in this register
Its ownership is filed here as independent: one of the thirteen houses in this register filed as independent, with Hermès, Burberry, The Row, Graff, Mikimoto, and seven more. Against the whole register by founding year it comes 79th of a hundred. Fashion & Couture holds twenty-five houses here, and this is the 21st of them. Italy puts nineteen maisons into this register, the second-largest national group, and this is one of them. Hermès leads Fashion & Couture in this register, at No. 1. Fashion & Couture takes twelve of the register's Italy houses — Gucci, Prada, Fendi, Bottega Veneta, Valentino, six more and this one.