Maison 18 of 100 · Fashion & Couture
Miu Miu
The reading
Miuccia’s second house became the first conversation in 2024–26. Playful, short, expensive. It proved a 30-year-old diffusion line can outrun its parent when the culture wants mischief more than seriousness.
The house
- Origin
- Italy
- Founded
- 1993
- Atelier
- Fashion & Couture
- Ownership
- Prada S.p.A.
- Signature
- Wander / micro-mini
The figure, and where it comes from
Prada Group FY2025: Miu Miu retail sales +35% year on year.
Source: Prada Group, FY2025 results, 5 March 2026.
This claim was re-checked against the publisher named above on 2026-09-23, and it is held in this build’s claims ledger as miumiu-growth.
Where it sits in this register
Prada Group holds three of the hundred, this one among them: Prada and Versace. By founding year it is the 88th-oldest of the hundred. Within the register it is the 18th of the twenty-five houses filed under Fashion & Couture. The register's Italy cohort runs to nineteen — the second-largest national group here — and it is one.