Maison 98 of 100 · Spirits & Gastronomy
Veuve Clicquot
The reading
Nicole Ponsardin’s house, yellow label as trademark. Proof that a color can be a moat.
The house
- Origin
- France
- Founded
- 1772
- Atelier
- Spirits & Gastronomy
- Ownership
- LVMH
- Signature
- Yellow Label / La Grande Dame
The figure, and where it comes from
This house carries no figure. The claim the register used to print here was withdrawn in the truth pass of 23 September 2026 and nothing was put in its place, because nothing verifiable existed. The reasoning is on the corrections page.
The register, counted around it
It is one of twenty-six maisons filed here from France, the largest national group in the register. Within the register it is the 7th of the nine houses filed under Spirits & Gastronomy. By founding year it is the 7th-oldest of the hundred. LVMH holds twenty-one of the hundred, this one among them: Louis Vuitton, Dior, Celine, Fendi, Loewe, Givenchy, and fourteen more. The highest-ranked Spirits & Gastronomy house here is Dom Pérignon, at No. 92. Thirty-six of the hundred were founded before 1900, this house among them. From No. 2 to No. 100, this register's LVMH houses span ninety-nine places. No. 98 places it in the fourth quarter of the register.