Maison 20 of 100 · Fashion & Couture
Loro Piana
The reading
A mill that became a maison. Vicuña, baby cashmere, The Gift of Kings wool — the product is the fibre, not the logo. Quietly one of LVMH’s most profitable fashion names because the customer already knows why it costs that.
The house
- Origin
- Italy
- Founded
- 1924
- Atelier
- Fashion & Couture
- Ownership
- LVMH
- Signature
- Gift of Kings cashmere
- Register note
- Fabric as luxury This line is the register’s own characterisation, not a sourced figure; see Méthode.
Where it sits in this register
Within the register it is the 20th of the twenty-five houses filed under Fashion & Couture. Its stablemates here are Louis Vuitton, Dior, Celine, Fendi, Loewe, Givenchy, and fourteen more — twenty-one LVMH houses in all. By founding year it is the 50th-oldest of the hundred. The register's Italy cohort runs to nineteen — the second-largest national group here — and it is one. Twenty-four of the hundred were founded between 1900 and 1949, this one included. The Fashion & Couture room draws on five countries in this register, Italy among them.